As a regular contributor to the Virginia Physical Therapy Newsletter, the Virginian, Dr. Jessica To-Alemanji recently provided insight on the need for more enterprising Physical Therapist.
Read the whole blog here:
The healthcare industry is changing due to the evolution of technology and insurance models. Emerging new patient-centered reimbursement models are shifting the way healthcare providers are delivering patient care. As a result, entrepreneur-minded healthcare professionals are using technology and innovative ways to invigorate their practice. Providers are relying on health-preserving measures and analytical tools to anticipate the healthcare needs in a community and deliver healthcare more accurately and efficiently. As healthcare shifts from the traditional healthcare model to a technology-centered model, companies are forced to embrace the entrepreneurial mindset/skillset to remain competitive. Insurance reform and rising high-deductible plans are making consumers more sensitive to healthcare cost. Therefore, providers with the ability to make a direct value proposition (why a customer should buy a product or use a service) have a competitive advantage. To survive this changing market, healthcare professionals, regardless of sector, need to have entrepreneurship education so they can utilize business concepts as they enter and navigate to and through the healthcare system.1
Entrepreneurship education is seldom found in Physical Therapy schools yet many graduating Physical Therapists express a desire to own their own private practice. For this reason, adding entrepreneurship education to the curriculum is a must. According to APTA’s vision for 2020, physical therapists will be practitioners of choice in patients’/clients’ health networks. With this